Our newest article gets back to basics, using calculations of raw data from the AIA's 2015 Injury Report.
Our newest article published calculations obtained from the Atlantic Institute of Aromatherapy's 2015 Injury Report and explored a bit of what the raw data revealed when simply converted into terms of percentage rates, translating the information into additional perspectives for understanding.
One conversion revealed that females age 18-59 ARE being harmed more than any other demographic of injured essential oil users recorded in this study by a long shot (80%), but the "why?" (well, in regards to this one particular stat) isn't really addressed.
So, let's discuss factors that address why this might be the case.
The numbers presented show this is the case, and may have reported to pose the idea that, if you're in this age group, you should be extra cautious about using essential oils, and ALL the factors that surround that issue.
This includes the marketing of these oils, as far back its ad campaign path as you can trace it. The sleek and shiny websites, promises of health and protection for your children, whether it was a distant acquaintance from church that told you these were a good idea or an educated healthcare provider, the demonstrations of acceptance and camaraderie you'd be a part of after you've been home raising children in your pjs for 5 years, and the chance of earning a gushy living for you and your family from home that may have attracted you to them in the first place? For example.
I read "females age 18-59" and I immediately think "target market", which does include other variables besides use. How EO info is reaching them, how it is worded, why they pay attention to it... these are factors that may seem coincidental but are all expertly calculated business moves (as are the distractions from them built into the product training itself)
Bottom line is that if you're in this demographic, something is causing you more essential oil injury harm than another other user demographic we've examined so far. Our guess is that you are being intentionally targeted for sales, so it is ok to be critical of the information you are receiving, to take your time and to do cross-research from many different sources before you deciding to buy. Your well-being actually depends on it.
If it upsets someone that you don't want to buy (or even try) essential oils right now (as in RIGHT NOW), you are in the middle of an impulse sales pitch - you should leave the situation immediately, and not return. You are not having a mutual and respectable conversation - you are being fooled by expert sales rhetoric.
Our page "The Library" offers information on how to become a smarter EO consumer, including this:
"United States Federal Trade Commission (FTC):
Regulates advertising claims and educates consumers to protect them against fraud. ftc.gov
Be well. Stay smart. There are NO dumb questions!
One conversion revealed that females age 18-59 ARE being harmed more than any other demographic of injured essential oil users recorded in this study by a long shot (80%), but the "why?" (well, in regards to this one particular stat) isn't really addressed.
So, let's discuss factors that address why this might be the case.
The numbers presented show this is the case, and may have reported to pose the idea that, if you're in this age group, you should be extra cautious about using essential oils, and ALL the factors that surround that issue.
This includes the marketing of these oils, as far back its ad campaign path as you can trace it. The sleek and shiny websites, promises of health and protection for your children, whether it was a distant acquaintance from church that told you these were a good idea or an educated healthcare provider, the demonstrations of acceptance and camaraderie you'd be a part of after you've been home raising children in your pjs for 5 years, and the chance of earning a gushy living for you and your family from home that may have attracted you to them in the first place? For example.
I read "females age 18-59" and I immediately think "target market", which does include other variables besides use. How EO info is reaching them, how it is worded, why they pay attention to it... these are factors that may seem coincidental but are all expertly calculated business moves (as are the distractions from them built into the product training itself)
Bottom line is that if you're in this demographic, something is causing you more essential oil injury harm than another other user demographic we've examined so far. Our guess is that you are being intentionally targeted for sales, so it is ok to be critical of the information you are receiving, to take your time and to do cross-research from many different sources before you deciding to buy. Your well-being actually depends on it.
If it upsets someone that you don't want to buy (or even try) essential oils right now (as in RIGHT NOW), you are in the middle of an impulse sales pitch - you should leave the situation immediately, and not return. You are not having a mutual and respectable conversation - you are being fooled by expert sales rhetoric.
Our page "The Library" offers information on how to become a smarter EO consumer, including this:
"United States Federal Trade Commission (FTC):
Regulates advertising claims and educates consumers to protect them against fraud. ftc.gov
- "...pressure to decide on-the-spot about trying an untested product or treatment is a sure sign of a fraud. Ask for more information and consult a knowledgeable doctor, pharmacist, or other health care professional." (from: http://www.consumer.ftc.gov/articles/0167-miracle-health-claims#shadysellers)
- File a consumer complaint: www.ftccomplaintassistant.gov"
Be well. Stay smart. There are NO dumb questions!
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